Wulin Fashion Women’s Clothing Street

Market introduction:

Wulin Fashion Women’s Clothing Street is located in the prosperous area of ​​Wulin Road, one of the main roads in the city center of Hangzhou. The entire block range is: the main road Wulin Road: it starts from Jiaochang Road in the south and ends at the intersection of the stadium in the north, with a total length of 1680 meters. Branch roads include: Fengqi Road Section: from Yan’an Road in the east to Huancheng West Road in the west, with a total length of 580 meters; Liger Bridge Road: from Yan’an Road in the east to Wulin Road in the west, with a total length of 280 meters; Longyou Road: west It starts from Huancheng West Road and ends at Wulin Road in the east, with a total length of 245 meters. 

The block is in the shape of “Nei”, connecting with the downtown business center – Yan’an Road in the east, connecting with the beautiful West Lake by Longyou Road in the west, and connecting with the historical protection area – Lin’s house in Shikumen Lane in the south. Wulin Road Fashion Women’s Street has obvious advantages in dislocation operation in Hangzhou’s fashion industry. In many large and medium-sized cities in China, Hangzhou women’s clothing that has opened exclusive stores and exclusive counters is difficult to find in the major shopping malls in the core business districts of the city. Not only in large shopping malls that pay attention to brand image, but also less than 10 Hangzhou brand women’s clothing. 

In the fashionable women’s clothing street of Wulin Road, there are two or three exclusive stores of Hangzhou brand women’s clothing such as Blue Love, Romance One, Yingshagula, etc., which not only realizes dislocation development, but also achieves a group of entrepreneurs in the women’s clothing industry in Hangzhou, and promotes Hangzhou The development and growth of women’s clothing brands.

Wulin Road Fashion Women’s Clothing Street not only has a certain scale, uniform image and reasonable price of brand stores, but also has more than 50% of the street’s personalized fashion clothing stores that are favored by consumers. Fashion and individual characteristics, the owners of these fashionable stores have unique vision and great artistic talent. Not only are the store layouts unique and creative, but their own attire is perfect and refined, and customers who enter the store will have fashionable clerks tailor-made for them. Become a fashionable, beautiful and confident lady.

According to statistics, in 2004, clothing merchants accounted for more than 60% of the total merchants in the entire block, and the business area accounted for about 70% of the business area of ​​the entire block, while the goods and services operated by nearly half of the other merchants were closely related to women. Such as Zishengtang, Simei, Shuyipai, Xiaoxiannu and other cosmetics stores; Laofengxiang, Huilong Jewelry, Jialong Jewelry, Chow Tai Fook and other gold and silver jewelry stores; owns the city’s largest and most complete beauty plaza love story, and other There are 10 hairdressing and barbering places; 10 professional beauty, and bodybuilding and fitness places, etc.

“Wulin Road – Creating Beauty for Women” is an advertisement slogan collected by the Wulin Road Fashion Women’s Clothing Street Management Committee on the Internet, which intuitively expresses the special customer group in the block – women. Although the block is named after fashionable women’s clothing, Hangzhou Citizens of the city have long been accustomed to calling it the “Women’s Street.” According to incomplete statistics, women account for more than 70% of the average daily traffic flow of more than 100,000 people, among which young women account for about 90%, highlighting the fact that women The characteristics of the main customer group. The beauty of Wulin Road created for women in an all-round way has effectively promoted the development of a diversified business format dominated by women. Female customers can not only choose external clothing, but also enjoy the beauty from the inside out. Beauty, hair, and body are the three most popular fashion and beauty experiences for today’s women.

Geographical location:

Wulin Road, Hangzhou City, Zhejiang Province