Shenzhen Lixiu Clothing Cultural District belongs to the scope of the original Nanyou No. 1 Industrial Zone, and is also commonly known as “Nanyou Clothing Wholesale Market”. Shenzhen Lixiu Clothing Cultural District is located at the north of Dongbin Road and west of Nanhai Avenue. It mainly focuses on commercial sales. Today the Lixiu Clothing Cultural District has become a fashion creative industry park integrating functions such as clothing research and development, creative design, commercial display, and business information. Fashion clothing is exported from Lixiu to Southeast Asian countries and regions, and has great influence in Shenzhen and even the first-tier cities in the country.
Nanyou No. 1 Industrial Zone (Shenzhen Lixiu Clothing Cultural District) was built in the 1980s. There are 12 old industrial plants in the main park of Nanyou No. 1 Industrial Zone, with a total construction area of about 200,000 square meters. A market for garment processing and fabric wholesale was formed spontaneously. Here, it used to be the “three to one supplement” garment processing and production base.
Around 2011, some manufacturing industries were relocated, and modern service industries and high-end industries could not gather. Shenzhen officially issued relevant opinions on accelerating industrial transformation, requiring breakthroughs in development bottlenecks, expansion of industrial space, and striving to become a national demonstration city for transformation and upgrading. In order to continue to achieve high-quality development, Nanshan must answer the three questions of transformation and upgrading well, in order to live up to expectations and complete the mission of striving to be the vanguard of Shenzhen’s transformation and upgrading.
In 2014, Nanshan decided to continue to promote the construction of Nanshan Lixiu Clothing Culture District, to renovate the remaining 8 old factories, and at the same time to renovate the entire block. In 2015, there were more than 4,300 shops in the block, including more than 300 independent innovative clothing brands. These brands have independent intellectual property rights, independent research and development and design teams, independent operation and sales teams. At the same time, the block has also introduced more than 20 high-end fabric shops, and enterprises and shops such as clothing raw materials, accessories, production and processing are gathered here. More than 100,000 people are employed.
In 2016, the Lixiu Clothing Culture District pushed the clothing culture to the whole country and even the world, launched the Lixiu Clothing High-end Women’s Clothing Trading Platform, and built the first Internet business district of China’s high-end clothing wholesale. Through the integration of 7000+ merchants and 600+ independent brands in Lixiu District, Lixiu Clothing and Lixiu Clothing Wholesale Brand Store Network established nationwide, using the Lixiu Clothing E-commerce platform as the transaction medium, constitutes the Lixiu District Clothing Wholesale Market Point-to-point connection to the apparel industry in cities across the country, creating a fast wholesale channel like a high-speed rail.
The garment industry is a traditional industry in China and one of the labor-intensive industries in Shenzhen. The Lixiu Clothing Cultural District has basically completed its “gorgeous turn”. The transformation and upgrading is not limited to the technology industry. The expansion of the development space of traditional industries has made the “old tree” blossom and grow new “twigs”. In the industrial transformation and upgrading of Lixiu block, Nanshan inherits the historical origin of the block, mobilizes the positive increment and stock adjustment, and promotes the adjustment of the industrial system in the dynamic development pattern of “high entry and low exit, and orderly entry and exit”. Optimize and upgrade in optimization, forming an industrial characteristic with a complete industrial chain.
At present, the Lixiu Clothing-Lixiu high-end women’s clothing trading platform launched by Shenzhen Lixiu Clothing Cultural District has been officially promoted and operated, integrating online and offline resources to create a collection of brand design, marketing promotion, logistics services, supplier business circles, financial services – an Internet ecological chain business circle integrating services.
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