Zhejiang Xinghe Men’s Wear Market was established in September 1998 with a registered capital of 20 million yuan. It is located in Longxiang Bridge, Yan’an Road, the bustling commercial center, with a construction area of about 25,000 square meters. It is mainly engaged in clothing operation, property management, house leasing and information. Serve. For more than ten years, in the face of turbulent changes in the professional market, it has continuously innovated, continuously improved, and constantly tapped its own potential to enhance the influence of “Xinghe” in the professional market.
In the early days of the establishment of the company, in the face of a mixed professional market, the company resolutely carried out market positioning and created the first professional brand men’s clothing market in East China. Many well-known men’s clothing manufacturers in East China were invited to open general distribution, general agents and direct sales points in the market. And even the national sales distribution center, marketing headquarters and so on. In terms of investment promotion, the company focuses on recruiting merchants with “brand”, “strength”, “sales network” and “excellent goodwill” to enter the market to display transactions.
The company encourages merchants to create their own brands, introduce brands, and take the road of brand development. On the platform of “Xinghe”, a number of famous national brands such as “Prince Dragon”, “Qi Pai” and “Jinba” have been incubated and grown. More than 200 brand merchants in the venue all have a complete sales network and rich experience in clothing marketing. The goodwill is honest, the operation is standardized, and the performance is rich, which has also made “Xinghe” gain a wide range of popularity and reputation in the industry.
Market introduction:
In December 2003, under the guidance and help of Zhejiang Federation of Industry and Commerce, the Zhejiang Federation of Industry and Commerce Xinghe Men’s Clothing Chamber of Commerce was established, attracting nearly 300 men’s clothing brand members from all over the country. With the help of the platform of the Chamber of Commerce to organize, coordinate and help member units to expand their business, jointly create a development space, solve the difficulties of member units, promote the sharing of brand information, deepen understanding and contact, and seek a common development path.
In recent years, with the vigorous development of the professional market in East China in the new era and the implementation of Hangzhou In order to better adapt to the overall planning of the lakeside area, Xinghe actively responded to the government’s call and actively participated in the “reconstruction, transformation, integration, upgrading” and other professional market transformation and upgrading spirits of the Hangzhou and Shangcheng District People’s Governments. For the renovation and upgrading work, a 3-5 year renovation and upgrading plan has been comprehensively and scientifically formulated, striving to transform a nationwide wholesale market into a retail market in Hangzhou and a brand commercial building in East China, so as to truly bring out the golden benefits of a prime location. Highlight the brand fashion image of the lakeside area.
In 2006, the building launched an upgrade and renovation project. The renovation work is mainly divided into two steps: the first step is the renovation of hardware facilities, and the second step is the adjustment of commodity positioning. Up to now, the market has invested a total of 30.46 million yuan to plan and improve the overall image of each floor, adjust product positioning, change the single men’s clothing business model, and introduce diversified products such as department stores and luggage. At the same time, in recent years, the company has continuously expanded and deepened the popularity and reputation of the “Xinghe” trademark through innovative marketing models such as “wholesale price retail” and e-commerce.
Company address: No. 24 Changsheng Road, Hangzhou
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