Guangzhou FTC International Clothing Exhibition and Trade Center (China Fashion Trade Center), referred to as FTC. Renovated from the former Canton Fair Liuhua Pavilion, it is a platform for domestic and foreign businessmen to cooperate and win-win, and the market is positioned as a professional market for innovative fashion clothing. The project is positioned to focus on mid-to-high-end clothing wholesale, brand display, order, and franchise agency, supplemented by e-commerce and retail, and introduce fashion brand operating agencies to create an upgraded and transformed clothing professional market and innovate the professional clothing market pattern.
At present, the business covers men’s and women’s clothing, apparel, footwear, leather goods, etc., aiming to build a mid-to-high-end clothing brand incubation base and a fashion brand display base. The specific space management forms are: international brand marketing center, independent brand flagship store, origin cluster business station, foreign trade order store, trendy fashion store, designer intensive store, and copyright trading center.
FTC Guangzhou International Clothing Exhibition and Trade Center is located at No. 117, Liuhua Road, Yuexiu District, Guangzhou (the former Canton Fair Liuhua Exhibition Hall), with a total construction area of more than 150,000 square meters. It occupies the leading position of Guangzhou Liuhua Commercial Circle, the largest clothing base in China. There are more than 40 large and medium-sized clothing and leather goods professional markets in this business district, and the annual transaction volume accounts for 1/4 of the country’s total, making it the No. 1 business district in China.
The project is adjacent to the railway station and the long-distance bus terminal, with double subways, more than 20 bus routes, 11 entrances and exits along the street, 6 vehicle entrances and exits, complete and convenient three-dimensional transportation such as aviation, railway, subway, highway, and 2 five-star hotels. (Dongfang Hotel, China Hotel), 2 diamond-level restaurants (Tangyuan, Donghai) are adjacent to each other, logistics, five-star hotel, catering and leisure facilities are complete, and the value is increasing day by day.
Under the guiding ideology of the provincial and municipal government and the Yuexiu District government that “while maintaining the original professional market business atmosphere, Liuhua business district must develop to high-end”, the FTC Guangzhou International Clothing Exhibition and Trade Center project is positioned as: “wholesale with mid-to-high-end brands” , brand display, orders, franchise agents, e-commerce, retail as a supplement, introduce fashion brand operating agencies, and strive to create an upgraded and transformed clothing professional market, and innovate the professional clothing market pattern.”
In FTC (China Fashion Trade Center) In the design of LOGO, the idea of connecting three letters into one has given practical significance in the period of transformation and upgrading of the clothing industry: first, the three English letters are connected to become a platform for realizing the dream of a clothing industry brand; secondly, by strengthening the T, emphasizing the fashion-specific runway symbol; third, representing the vision of realizing the industry’s “Transformation” upgrade.
FTC Guangzhou International Garment Exhibition and Trade Center brings together top industry forces in China, leads the trend of Europe, America, Hong Kong, Macao, Taiwan, Japan and South Korea, helps promote the state to become an international business center, and strives to develop into the form of unified settlement and unified logistics. , a high-end international exhibition and trade platform integrating business and comprehensive services.
infrastructure: Guangbai Group FTC Guangzhou International Clothing Exhibition and Trade Center and Ganglian Changjiang Property have joined forces to set up an international designer club, designer studio, brand operation center, fashion news center and the following professional institutions for operation and management.
(1) Financial Service Center: Provide financing services such as settlement, credit discount, guarantee, etc., to escort brand cultivation and operation.
(2) Customer Service Center: Provide merchants with international standard services such as business, property management, and logistics, and create a good business environment.
(3) E-commerce platform: dual-drive physical stores and online stores, integrating online and offline business models. Establish an advanced network information and shopping platform to provide customers with production, supply and sales information, realize one-stop service of online sample viewing, order placement and settlement, and expand the sales space of merchants.
(4) Fashion brand operation agency: Provide all-round training services such as brand design planning, brand terminal management, brand operation management, etc. for enterprises to build fashion brands. Provide services FTC Guangzhou International Clothing Exhibition and Trade Center mainly provides activities such as project promotion meetings, product ordering meetings, fashion exhibitions, international designer exchanges, professional brand forums, high-quality brand promotion and joining, and provides professional consultants and international fashion information for settled enterprises, unified logistics and distribution, star property management and other supporting services.
Marketing goals: Marketing goals of FTC Guangzhou International Garment Exhibition and Trade Center:
(1) Create a national business card and an international business center. Aggregate industry-leading brands, cutting-edge creativity and global thinking to form fashion benchmarks and price standards; help promote the state to become the sixth largest fashion capital in the world after Paris, Milan, London, Tokyo and New York.
(2) Create an information release center for the latest products. Become the most authoritative information release platform for new Chinese apparel products, realize the most forward-looking information intelligence, business opportunities and other multi-level integration, and promote the incubation and promotion of high-quality corporate brands.
(3) To build a medium and high-end clothing brand incubation base and headquarters base 1. Attract domestic and foreign top brand enterprises to set up headquarters marketing centers in this project. 2. Become the industry procurement center base with the most orders and sales in the world.
Geographical location:
No. 117 Liuhua Road, Yuexiu District, Guangzhou (former Liuhua Exhibition Hall of Canton Fair)
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